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TikTok's only rule
If it doesn't feel like a TikTok, it gets scrolled. Polished agency creative dies in the feed. Native, founder-led, creator-led, raw — that's what compounds.
TikTok rewards creators, not advertisers. We run a creator pipeline that ships native Spark Ads at velocity — and a hook-rate scoring framework that promotes only the variants that earn watch-time.
Most paid-media problems aren't budget problems — they're decision problems. Three sentences before we touch a setting.
If it doesn't feel like a TikTok, it gets scrolled. Polished agency creative dies in the feed. Native, founder-led, creator-led, raw — that's what compounds.
We onboard creators, brief hooks, edit in-house, get usage rights signed, and Spark-Ad the winners directly off creator handles. Native trust, paid distribution.
A channel that out-performs Meta on cost-per-acquired-customer for DTC and creator-driven brands — and a content library you can repurpose across organic.
TikTok Pixel + Events API audit. Most accounts under-report by 25%+ before we touch them.
We tap a vetted network of 30+ creators by vertical, source new ones for niche fits, and handle paperwork (FTC + usage rights + exclusivity windows).
Every brief leads with the first 1.3 seconds. We A/B hooks before the body. Creators ship 3 hooks per concept.
Native handle posting, Spark code, paid amplification. The trust signal of a real creator with the targeting of paid media.
Every variant scored on 3-second view, 6-second view, hold-rate. Only top-quartile hooks promote into Smart Performance Campaigns.
Winning hooks get re-edited with new bodies, new endings, new music. One great hook earns 5× its production cost over the quarter.
Every retainer ships with the same baseline. Tier-specific extras layer on top — see the pricing section for the upgrade path.
Full event-match-quality audit. CAPI via Stape or Segment for above-80% match rate.
30+ vetted creators in our pool. We source new ones for niches at no markup.
Codes, exclusivity, posting cadence, organic-paid bridge.
Custom Looker view scoring every variant — not just CTR.
TikTok's ASC-equivalent, configured with our budget caps and exclusion logic.
A live doc of upcoming concepts, hooks, creators, and spend allocation.
Flat retainers. No percentage of ad spend. Month-to-month with a 14-day cancel notice. If your needs sit between tiers — or above Scale — request a custom offer below.
For accounts that don't fit a tier — multi-region, regulated verticals, agency-of-record engagements, or anything spending $250k+/mo — we scope by hand.
No. We can launch with creator-led Spark Ads on day one and build your branded handle in parallel over the first 90 days.
You do, with usage rights for paid distribution typically locked for 6–12 months. We negotiate and document each contract.
$10k/mo media is the practical floor — TikTok Smart Performance needs that signal density to learn quickly.
Yes — and most of our clients do. Shared creative-ops layer, deduplicated CAC, bundle pricing on request.