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Why most "competitive analysis" misses
A spreadsheet of competitor names is not analysis. We do it the way an investor would: spend, share-of-voice, creative angles, what they've abandoned, and what *you* can defensibly own.
A 30-page intelligence report on the players already winning the queries you want to own. Their keywords, creative, landing pages, ad spend estimates — and where the gaps are.
Most paid-media problems aren't budget problems — they're decision problems. Three sentences before we touch a setting.
A spreadsheet of competitor names is not analysis. We do it the way an investor would: spend, share-of-voice, creative angles, what they've abandoned, and what *you* can defensibly own.
A scored opportunity map: keywords your competitors are sleeping on, ad angles they've cycled out of, landing-page conventions you can break, and a 90-day priority list.
Strategic clarity before you spend another dollar. Most clients save more in the first month from this report than the report cost.
We refine your initial list. Direct competitors, share-of-voice competitors, and the wildcard threats most teams miss.
Google Auction Insights, SEMrush / Ahrefs SOV, Pathmatics / SimilarWeb estimates. Triangulated, not single-sourced.
Meta Ad Library + Google Ads Transparency + LinkedIn Ad Library. Every active creative tagged by hook, format, angle, and longevity.
CRO conventions, hero patterns, social proof, pricing display, lead-capture friction. Side-by-side comparison grid.
Where competitors rank that you don't. Where you rank that nobody is challenging. Where the auction is cooling and where it's heating up.
A prioritized 30 / 60 / 90-day action list, scored by impact and effort. The deck pays for itself in the first sprint.
Every retainer ships with the same baseline. Tier-specific extras layer on top — see the pricing section for the upgrade path.
Not a Loom — a real document. Yours to circulate internally, share with the board, paste into briefs.
You pick the set. We refine and validate it. Default is top 5; expanded sets available.
Where you sit today — by query, by region, by surface.
Up to 12 months of competitor creative, tagged and downloadable.
Hero, social-proof, pricing, CTA, conversion-friction, side-by-side.
Live walk-through with your team. Recorded. Q&A baked in.
Flat retainers. No percentage of ad spend. Month-to-month with a 14-day cancel notice. If your needs sit between tiers — or above Scale — request a custom offer below.
For accounts that don't fit a tier — multi-region, regulated verticals, agency-of-record engagements, or anything spending $250k+/mo — we scope by hand.
Tools surface data. We turn data into a *decision*. The deliverable is a written, opinionated report with a prioritized action list — not a screenshot dump.
Pathmatics / SimilarWeb / SEMrush triangulated. We give a confidence range, not a fake-precise number. For paid social we cross-reference Meta Ad Library run-time and frequency.
Yes — we run the same playbook for new-market entry. The Strategic tier includes a positioning + pricing study that's especially useful for entry plays.
Often, yes — most clients pair this with a paid-media retainer. There's no obligation; the report is yours to act on with whoever you want.