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What you stop doing
Burning budget on broad-match queries that look like volume but never close. Trusting a single PMax black-box. Reporting on platform metrics that flatter the agency.
Engineered Google Ads management for brands that need every dollar to compound. We rebuild your account around revenue — not last-click ROAS — and ship measurable wins inside the first 30 days.
Most paid-media problems aren't budget problems — they're decision problems. Three sentences before we touch a setting.
Burning budget on broad-match queries that look like volume but never close. Trusting a single PMax black-box. Reporting on platform metrics that flatter the agency.
A SKAG-or-tight-theme architecture with conversion-value modeling, offline imports, and a query-mining ritual. Smart bidding finally bids smart because the signal underneath is clean.
A Google Ads account where every campaign earns its line on the spreadsheet — and a weekly Loom that explains *why* the numbers moved.
We tear down the existing account: tracking integrity, bid signals, query waste, geo/device fragmentation, and where smart bidding is being lied to.
GA4 + Google Tag Manager + offline conversion imports for closed-won revenue. Consent Mode v2, enhanced conversions, server-side where it matters.
Tight thematic structure across Search / Shopping / PMax. Asset groups split by margin & intent. Brand vs. non-brand caps so smart bidding stops eating brand traffic.
tROAS / tCPA targets aligned to *contribution margin*, not revenue. Portfolio bidding for steady spend pacing. Budget caps per cluster.
RSA pinning, sitelink rotation, landing-page A/B tests against an in-house CRO checklist. Two creative refreshes per month.
Weekly bid review, biweekly query mining, monthly QBR with a written 30-day plan. Slack channel with <4-hour response.
Every retainer ships with the same baseline. Tier-specific extras layer on top — see the pricing section for the upgrade path.
One team, all surfaces. We don't sub-contract Shopping feeds or YouTube to a third party.
CRM-stage and revenue values pushed back to Google so smart bidding optimizes for cash, not clicks.
Query mining ritualized — wasted spend gets refunded into intent that converts.
Two RSA / image / video creative cycles each month with hold-rate scoring.
A single live URL that your CFO can open. Spend, ROAS, CAC, CPA — pivoted by margin tier.
Same humans every week. Direct Slack. No account-manager telephone game.
Flat retainers. No percentage of ad spend. Month-to-month with a 14-day cancel notice. If your needs sit between tiers — or above Scale — request a custom offer below.
For accounts that don't fit a tier — multi-region, regulated verticals, agency-of-record engagements, or anything spending $250k+/mo — we scope by hand.
Yes — always. We work under your billing, your MCC, your assets. Everything we build belongs to you on day one and on the day you decide to part ways.
Audit week 1. Tracking + structure rebuild week 2. First optimization push live by day 14 — almost always with a measurable CPA shift in the first 21 days.
Never. Flat retainer, transparent scope. Your incentive and ours stay aligned: better ROAS, not bigger budgets.
Multi-region accounts, regulated verticals, agency-of-record engagements, and anything spending $250k+/mo. We scope these by hand.