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When this is the right move
You've been running paid for 6+ months. Numbers feel flat or noisy. You're not sure if it's the agency, the creative, the tracking, or the math under it all. The audit is the cheapest way to find out.
A forensic review of your account: tracking, structure, bid strategy, creative, and landing pages. You walk away with a prioritized 90-day fix list — and a live walkthrough call.
Most paid-media problems aren't budget problems — they're decision problems. Three sentences before we touch a setting.
You've been running paid for 6+ months. Numbers feel flat or noisy. You're not sure if it's the agency, the creative, the tracking, or the math under it all. The audit is the cheapest way to find out.
Tracking integrity (the silent killer), structural decisions that've aged poorly, bid-strategy mismatches, creative fatigue, landing-page friction, and budget allocation across surfaces.
A specific, prioritized fix list — and an honest answer on whether your current setup or team needs adjusting. We'll tell you if it doesn't need us.
GA4, Tag Manager, ad accounts, attribution tool, CRM. We work read-only — nothing in your account changes during the audit.
Pixels firing, dedup rate, server-side parity, CRM-stage sync, conversion-value accuracy. Most audits find the leak here.
Campaign-type fit, segmentation logic, bid-strategy alignment, audience overlap, day-parting, geo splits.
Fatigue scoring, format coverage, message-market fit on the LPs, post-click friction.
Where dollars compound, where they decay. Channel-level and campaign-level spend efficiency curves.
60-minute screen-shared call. Loom version of the same. A written 90-day fix list with impact / effort scoring.
Every retainer ships with the same baseline. Tier-specific extras layer on top — see the pricing section for the upgrade path.
A real checklist, not vibes. Yours to keep and rerun in 6 months.
Event-match-quality, dedup, parity. Where smart bidding is being misled.
A line-item list of search terms / placements / creatives that are bleeding budget.
60-min call. Loom recording for your team to revisit. Q&A baked in.
Impact / effort scored. Your team can execute it without us.
If your in-house team is closer to right than wrong, we'll say so. If you need to fire your agency, we'll say that too.
Flat retainers. No percentage of ad spend. Month-to-month with a 14-day cancel notice. If your needs sit between tiers — or above Scale — request a custom offer below.
For accounts that don't fit a tier — multi-region, regulated verticals, agency-of-record engagements, or anything spending $250k+/mo — we scope by hand.
Five business days from the moment we have access. Cross-channel and Enterprise audits run 7–10 days.
In ~9 of 10 audits we find at least 15% wasted spend or a tracking leak that's materially distorting attribution. The other ~10%, we say so plainly.
Only if it makes sense for you. The audit is genuinely standalone — and we say no to retainers we don't think we can win on. References available.
Read-only on ad accounts + GA4 + Tag Manager + CRM (whatever you have). We do not change anything during the audit.