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What this is
A retainer-based, always-on engagement. We pick up the keys, run the accounts, ship optimizations, and report weekly. You stay in the strategy seat without losing nights to bid management.
A strategist + media buyer running your accounts day-to-day — across whichever channels you need. Weekly optimization, monthly QBRs, Slack-fast turnaround. The closest thing to an in-house performance team without the headcount.
Most paid-media problems aren't budget problems — they're decision problems. Three sentences before we touch a setting.
A retainer-based, always-on engagement. We pick up the keys, run the accounts, ship optimizations, and report weekly. You stay in the strategy seat without losing nights to bid management.
It's not a junior account manager pasting screenshots into a Monday email. Every account gets a senior strategist + analyst pairing — same humans, every week.
A performance program that compounds. You see what's being optimized, why, and what's next. No telephone game, no "the agency said so", no quarterly mystery dips.
Week 1: read-only audit, access setup, tracking validation, 30-day plan presented. We don't touch the account until we know the math.
Weeks 2–3: tracking, structure, bid-strategy alignment. The first measurable win lands inside the first 21 days.
Bid review, query mining, creative refresh briefs, audience tests. Every Monday a Loom; every Friday a written summary.
Numbers vs. plan, what worked, what didn't, what's next. A live deck with your stakeholders. The QBR drives the next 30-day plan.
Two structured experiments per quarter. Hypothesis, design, read. Wins promote into BAU; losers get archived with a learning.
Everything we build is yours: account assets, naming conventions, dashboards, playbooks, source files. If we ever part ways, you keep the program.
Every retainer ships with the same baseline. Tier-specific extras layer on top — see the pricing section for the upgrade path.
Two named humans on your account. Same humans on the Slack, same humans on the QBR.
Google, Microsoft, Meta, LinkedIn, TikTok, Amazon — pick the mix. We're channel-agnostic.
You don't need to read a 40-tab dashboard. We tell you what moved and what we're doing about it.
Live deck. Numbers vs. plan. Experiments. Roadmap. Run with whichever stakeholders you want in the room.
Direct line to your strategist. <4-hour response in business hours. No tickets, no portals.
Month-to-month. 14-day cancel notice. We earn the renewal each month.
Flat retainers. No percentage of ad spend. Month-to-month with a 14-day cancel notice. If your needs sit between tiers — or above Scale — request a custom offer below.
For accounts that don't fit a tier — multi-region, regulated verticals, agency-of-record engagements, or anything spending $250k+/mo — we scope by hand.
Both options exist. Solo / Plus tiers wrap around channel retainers as oversight; Pro can act as a fractional CMO and absorb channel-management directly.
Channel retainers focus on the channel. Campaign Management focuses on the program — strategy, attribution, experimentation, stakeholder reporting. Most growth-stage clients run both.
No. We work with whatever you have — GA4, Triple Whale, Northbeam, Hyros, your warehouse. We do rebuild the conversion-tracking layer if it's leaking signal.
Month-to-month with a 14-day cancel notice. No annual locks, no auto-renew terms. We earn next month every month.